The bORING wHEELS story
Hi there, I'm Tibor Sandor, the creative force behind bORING WHEELS. Traveling the world, I capture the essence of automobiles through my lens. You might be curious about the name "bORING WHEELS" – it's a playful twist, suggesting the exact opposite of 'boring.' It's my mission to make each vehicle shine in its own unique way. Whether I'm working with major car brands or budding startups, my goal remains the same: to craft captivating visuals that stand out in a crowded market. Welcome to my world of automotive artistry
Hello, I'm Tibor Sandor. Over the past 14 years, I've been immersed in the intricate world of commercial photography. My journey began in Auckland, New Zealand, and expanded with valuable experiences in New York City, Las Vegas, and various international locations.
Automotive photography captured my attention in 2014, thanks to my inherent interest in cars and technology. Since then, I've had the privilege to collaborate with various brands globally, aiming to produce images that communicate more than just aesthetics; they tell a story. Now working from Denmark, each project presents a fresh opportunity to highlight the nuanced beauty and power of vehicles.
With a preference for medium format cameras and Profoto lighting, I've focused on a style that emphasizes detail and authenticity. The knowledge I've gathered from other photography disciplines, like fashion and architecture, subtly informs my approach, ensuring a harmonious blend of technique and artistry.
While the mechanics and art of speed fascinate me personally, professionally, it's all about capturing the essence of each automobile. Regardless of the project's scale, the ultimate goal remains consistent: to produce impactful, genuine images that speak to the soul of automotive design and engineering
Tibor has had the privilege of collaborating with a diverse range of brands including BMW, KIA, Audi, Mercedes-Benz, McLaren, Mini, Maserati, Futon, Isuzu, Subaru, Volvo, and JAC, among others. These collaborations manifest in a variety of mediums - from annual report magazines and showroom displays to billboards, digital campaigns, car catalogs, and brochures. Additionally, his portraits stand out for their genuine representation of subjects, capturing authentic expressions with a touch of drama that resonates with many clients.